What I do and who I work with.
Business Growth Strategy.
Growth strategy & planning.
Start-up and Scale-up strategies.
Value Proposition definition
Audience definition and segmentation.
Pitch development, editing and consultation.
Brand value creation.
Commercial opportunities & partnerships.
GTM plan development.
Marketing Agency Business Development.
Expansion opportunity assessment (market / services).
New business strategy & planning.
Consideration analysis.
Prospecting strategy & prospect segmentation.
Prospecting playbooks.
Organic growth playbooks.
Tender/RFI/RFP editing and consultation.
Pitch lead, consultation and procurement negotiation.
What I do.
Who I work with.
Here’s a selection of some of the companies I’ve recently worked with including established marketing agencies, start-up companies and strategic consultancies.
Free Turn.
Start-up launch & growth strategy.
Consultant CGO for brand entertainment start-up business, outlining growth plan for launch and scale up.
The Production Department.
Start-up launch strategy and ongoing advisor.
Advisory Board Member for The Production Department, developing launch and growth plan.
Strat House.
Growth & marketing playbook.
Provided start-up growth consultancy and a marketing playbook for strategic consultancy practice.
Communicator.
Brand refresh & growth plan.
Brand refresh for Communicator London, sharpening proposition and messaging. Outline growth plan, prospecting strategy and pitch support.
Stir PR.
Targeting & prospecting playbook.
Targeting strategy and actionable prospecting playbook for outbound activity.
George P Johnson.
Brand & growth agency leadership.
Brand & growth strategic planning and activity for live experiences agency, including initial response to pandemic.
Dare.
Brand refresh & growth plan.
Brand refresh for Dare. Growth plan for agency including organic and new business growth; marketing activity and key partnership strategy.
Critical Mass.
Business Development and Marketing.
Business development and marketing for Europe including key media partnerships, prospecting strategy and pitch lead.