Some of my writing, thought leadership and points of view.
(on behalf of myself and my clients)
Marketing in the Multiverse
A piece inspired by the amazing visionary work that's being done at Strat House by Rachel Clarke and Melanie Welsh.
The Multiverse is real, is here (and there) and is the filter brands need to apply to realise growth.
The Shock and Awe of brand recovery.
As we emerge from what seems like an eternal lockdown, the conversation is turning to how the brands that have weathered the past 12months (thrived or survived) can ensure resilience, relevance and importantly growth.
Bathing in Bubbles
Found yourself indulging in a little Champagne Comfort over lockdown? 🥂
Whilst we’re all more than ready to return to normality, getting straight back to business is not an option for brands.
D&I in Business Development
Its proven that more diverse teams means increased profit for businesses and its a hard truth that if your agency isn't actively walking the walk then you will lose out on new business opportunities.
So what can Business Development people in agencies actually practically do to accelerate change and foster a diverse and inclusive culture?
Braver Together: collaboration as a growth blueprint
Collaboration will be fundamental to business growth in 2021. Coming together to create amazing things and 'kick down doors' was the conversation at The Marketing Society’s 2020 Brave Conference. Positivity and optimism to build for the future. My take here.
Can’t Sell, Won’t Sell and the case for Business Development.
In these challenging times clients need their brands and business to be on the road to recovery - to show a clear return on their marketing spend, to increase sales and increase loyalty.
What many agencies haven’t realised is that they have a secret weapon sitting within their organisations that can help them get closer to the clients business. Someone they already have on their team, someone whose job it is to be commercially savvy, to hustle, to spot growth opportunities for the agency and the clients. The Business Development people