Some of my writing, thought leadership and points of view.

(on behalf of myself and my clients)

Can’t Sell, Won’t Sell and the case for Business Development.
Sparkes Growth, Business Development Caroline Sparkes Sparkes Growth, Business Development Caroline Sparkes

Can’t Sell, Won’t Sell and the case for Business Development.

In these challenging times clients need their brands and business to be on the road to recovery - to show a clear return on their marketing spend, to increase sales and increase loyalty.

What many agencies haven’t realised is that they have a secret weapon sitting within their organisations that can help them get closer to the clients business. Someone they already have on their team, someone whose job it is to be commercially savvy, to hustle, to spot growth opportunities for the agency and the clients. The Business Development people

Read More