D&I in Business Development

The recent 'Winning Together' BD100 conference brought together the whole business development community for a day (virtually) to network and discuss important issues ranging from business growth in time of crisis, how to be more pirate (courtesy of Sam Conniff), some tough truths for agency BDs (thanks Angus Crowther for your candor) to diversity in the industry.

The diversity and inclusion session really got me thinking... Its proven that more diverse teams means increased profit for businesses and its a hard truth that if your agency isn't actively walking the walk then you will lose out on new business opportunities - you won't even make the shortlist with some clients and you will likely not get through a chemistry meeting.

So what can Business Development people in agencies actually practically do to accelerate change and foster a diverse and inclusive culture?

Read my top tips here:

https://www.linkedin.com/pulse/how-business-development-can-should-champion-caroline-sparkes/