Some of my writing, thought leadership and points of view.
(on behalf of myself and my clients)
D&I in Business Development
Its proven that more diverse teams means increased profit for businesses and its a hard truth that if your agency isn't actively walking the walk then you will lose out on new business opportunities.
So what can Business Development people in agencies actually practically do to accelerate change and foster a diverse and inclusive culture?
Can’t Sell, Won’t Sell and the case for Business Development.
In these challenging times clients need their brands and business to be on the road to recovery - to show a clear return on their marketing spend, to increase sales and increase loyalty.
What many agencies haven’t realised is that they have a secret weapon sitting within their organisations that can help them get closer to the clients business. Someone they already have on their team, someone whose job it is to be commercially savvy, to hustle, to spot growth opportunities for the agency and the clients. The Business Development people